The populations most affected by social isolation include two sizeable demographics\u2014people with disabilities and older adults. Because these populations are also more likely to experience barriers when they\u2019re navigating a website, accessibility quickly became a critical requirement for the program\u2019s website. <\/p>\n\n\n\n
To ensure the Hello4Health website could truly serve everyone in its community, Allina Health partnered with full-service marketing and development agency Trilix<\/a> for design and development, and Allyant<\/a> for accessibility expertise and accessibility management software. Together, the teams implemented a structured accessibility workflow that includes regular auditing, prioritized remediation, and ongoing monitoring to ensure Hello4Heath remains accessible for all. <\/p>\n\n\n\n Allina Health\u2019s community health improvement programs focus on addressing real-world needs identified through community health assessments. One key concern is social isolation and loneliness, particularly prevalent among people with disabilities and older adults. <\/p>\n\n\n\n Hello4Health was created to provide tools, education, and resources to help adults build meaningful social connections. Because the program and its resources are delivered through a digital platform, ensuring the website could be accessed by everyone\u2014including individuals with visual, auditory, or mobility impairments\u2014was essential. <\/p>\n\n\n\n \u201cPeople with disabilities represent one of the largest communities<\/a> in our society\u2014and one many of us will join as we age,\u201d said Christy Dechaine<\/a>, System Manager, Community Health and Measurement at Allina Health. \u201cIf we\u2019re building resources to reduce loneliness but those resources aren\u2019t accessible, we\u2019re excluding the very people who may need them most.\u201d <\/p>\n\n\n\n To ensure users with disabilities can interact with digital content, a website must be designed and developed following the web content accessibility guidelines (WCAG). These guidelines ensure\u2014for example\u2014users reliant upon assistive technology can properly interact with a website, users who have limited mobility can engage with content using a keyboard versus a mouse, users who are colorblind are not reliant upon color to understand information. Ensuring every visitor could interact with the resources they needed was a non-negotiable. <\/p>\n\n\n\n \u201cWhen someone is referred to a support resource, it\u2019s often because they\u2019re already struggling,\u201d explained Sydney Hobart<\/a>, Community Health Improvement Program Design Consultant at Allina Health. \u201cThe last thing we want is for them to experience a barrier we\u2019ve created, which can deepen the sense of isolation we\u2019re working hard to help prevent.\u201d <\/p>\n\n\n\n To achieve its accessibility goals, Allina Health knew it needed external expertise. It partnered with full-service marketing agency, Trilix, to design and develop the Hello4Health website, and accessibility solution provider, Allyant, to provide accessibility testing, auditing, remediation guidance, and support. <\/p>\n\n\n\n \u201cAccessibility requires deep technical expertise,\u201d said Hobart. “Partnering with Allyant provided the tools and support the Trilix development team needed to create an accessible digital experience, allowing us to keep our focus on supporting the health of our community.\u201d <\/p>\n\n\n\n Accessibility work started with an audit, leveraging Allyant\u2019s automated and manual testing\u2014including testing conducted by users with disabilities. And with audit results delivered via Allyant\u2019s accessibility management platform<\/a>, the Trilix development team was able to easily review and prioritize issues based on criticality, update the website\u2019s code to meet WCAG standards, and submit those updates for Allyant\u2019s review and validation. <\/p>\n\n\n\n \u201cWhen we first began, there was some uncertainty about what the process would involve,\u201d said Jenny Peters<\/a>, Senior Project Manager at Trilix. \u201cBut once our team started working in Allyant\u2019s platform, errors and recommendations were clear and intuitive. Accessibility issues were well prioritized, and remediation was manageable thanks to the code-level guidance and access to the support Allyant provides.\u201d <\/p>\n\n\n\n \u201cWhat stood out to us about Allyant\u2019s approach was the importance of users with disabilities testing our site,\u201d said Ellie Henderscheid<\/a>, Manager of System Community Engagement and Impact at Allina Health. \u201cMeeting technical accessibility standards is important, but having people who actually rely on assistive technologies validate the experience gave us confidence that the site will work for everyone in the community we serve.\u201d <\/p>\n\n\n\nHighlights<\/h3>\n\n\n\n
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